BStock Solutions

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Team

Howard Rosenberg, CEO

Howard Rosenberg, CEO - Howard founded B-Stock Solutions in 2008 after working at eBay for over 6 years. At eBay, he was most recently General Manager of eBay’s enterprise B2B business, known as the Private Marketplace group, which he launched in mid-2004. Howard has helped a variety of enterprise customers liquidate nearly $1 billion in excess inventory in bulk lot, online auctions. His experience includes launching dozens of marketplaces for a wide variety of customers and working with hundreds of companies selling through eBay’s B2B Reseller Marketplace. Howard spent 4 years on the Advisory Board of the Reverse Logistics Association and has been a frequent speaker on techniques to optimize liquidation recovery at the annual RLA conference.

Prior to launching the Private Marketplace business, he was an early member of the team that built eBay Motors where he focused on business development. Prior to joining eBay, Howard was founder and CEO of a web-based, user generated, online video service offering its members access to a library of independent films streaming on-demand. He raised $3 million of venture funding and ran this company for 18 months before selling it to Hollywood Media (NASDAQ: “HOLL”). Prior to that, he was a venture capitalist with Rosewood Capital investing in branded product manufacturers, business services, retail, restaurants, and e-commerce companies. He was involved in the investment of approximately $70 million in consumer companies. Prior to joining Rosewood, Howard spent 2 years at the Blackstone Group in New York. He holds dual degrees with honors in Economics from The University of Pennsylvania and the Wharton School of Business and an MBA from the Harvard Business School.

Bill Cornell, VP Engineering

Bill Cornell, VP Engineering - Bill is a co-founder of B-Stock Solutions. He likes to make technology bend to his will and is often heard to say "___ cannot defeat me!". That long list of victims now includes all things Microsoft, open source languages, databases, JavaScript, CSS and HTML. He enjoys nothing more than to find a problem, interrogate it, then render it harmless forever.

Bill started life as a support engineer with IDX (later acquired by GE). He was involved early on with Windows development, then moved on to one of the first healthcare web apps. He joined FairMarket in 1998 as one of its first 10 employees, hired and managed most of their development team, attended their NASDAQ IPO in 2000, then eventually helped sell the company to eBay in 2003. He did stints at eBay and PayPal as a director of product development, then started BStock with Howard.

Bill was an English Lit. major at Haverford College. He gets sentimental about those days, so we don't bring it up much.

Dave Gershon, Director of Professional Services

Dave Gershon, Director of Professional Services - Dave oversees all services B-Stock Solutions delivers to customers, including marketplace strategy, implementation, and on-going initiatives that drive results. Dave has over ten years of experience building and growing successful channel and marketing programs with large brands.

Before joining B-Stock Solutions, Dave held several positions at eBay Inc, including managing the Private Marketplaces professional services team, creating and growing marketplaces for Wal-Mart, Sam's Club, HP, Circuit City, The Government of Mexico, Stub Hub and many others. As part of the Strategic Partnerships and Disruptive Innovation teams at eBay, Dave also managed branding and marketing programs with eBay partners such as Intel, Toyota, Purina, Kellogg’s, Equifax, Washington Mutual and many others.

Prior to joining eBay, Dave was an early employee of FairMarket, Inc., a hosted dynamic pricing service provider.

Eric Moriarty, Director of Business Development

Eric Moriarty, Director of Business Development - Eric joined B-Stock in September 2010 and is B-Stock's Director of Business Development. He is responsible for signing up customers to generate supply for B-Stock's marketplaces. Eric has over 10 years of experience building and incubating Internet marketplaces. In July 1998, he wrote the original business plan for category management for eBay and was hired as the company's first category manager. While at eBay, Eric managed a wide variety of categories, focusing on Sports and Antiques where he grew revenue over 500% and 900% respectively in his first two years. He later launched a New Business group and incubated categories from the ground up, including Baby, Health & Beauty, Food & Wine, Gift Certificates and Aviation. He is responsible for some of the most expensive items ever sold on the site, including Mark McGwire's 70th Home Run baseball which sold for $3M, and a $4.9M business jet.

After eBay, Eric founded an Internet retailing business in 2003 selling excess inventory from manufacturers on eBay and other Internet channels. In 2009, he became the CEO for Datalette, an online maketplace for data. He was a part of the founding team that launched the site, and signed up the company's first 10 data partners; the company was sold to Bloomberg in 2010. Eric has an MBA from Babson College and a BA from Bowdoin College.

Ivaylo Iliev, Web Architect

Ivaylo Iliev, Web Architect - Ivaylo has more than 15 years of experience designing and building software, more than half of which for large financial institutions. Before joining B-Stock Solutions Ivaylo worked at PayPal where he contributed by building various integration points between PayPal, eBay and Skype, and Wells-Fargo where from 1999 to 2002 he took part in developing large credit processing systems. Prior to that Ivaylo has designed and implemented software for various industrial and academic organizations.

Theo J. Brasch, Director of Sales - Midwest Region

Theo J. Brasch, Director of Sales - Midwest Region - Theo joined B-Stock in June of 2010 and brings with him over 15 years of relationship management and international business experience.

Prior to joining B-Stock, Theo was Vice President of Windy City Consulting Group where he developed strategies for several Fortune 500 companies (including manufacturers and retailers) to maximize recovery on their distressed assets.

As VP of Business Development and Procurement for Enable Holdings, a publicly-traded, multi-channel asset-recovery company, Theo oversaw business development functions with existing partners and identified opportunities with potential partners. He focused on the growth of the global excess inventory market and its impact on strategic relationships and growth initiatives.

Theo also spent several years and held various positions within a large private equity firm where he most recently served as a Business Development Director focused on growth and management with Japanese and Korean companies. This included overseeing the trade offices operations in Tokyo and Seoul. He also held positions related to international operations, where he was actively involved in development of relationships in Asian markets and coordinated multiple projects with local and national business partners, both non-profit and corporate.

An advocate of public service, Theo served in senior positions on Gubernatorial and United States’ Senatorial political campaigns. He was also lead Gubernatorial Advance during the 1996 Presidential Debates, and coordinated Joint Chiefs’ and Governors Advance for the 53rd Presidential Inaugural. He unofficially retired from politics in 2002.

He attended Minnesota State and the University of Minnesota. He is an Honors Graduate, member of the Mondale Forum, Euro-Money Group, USWA and doesn’t understand country music.

Karen Huff, Director of Sales - Southeast Region

Karen Huff, Director of Sales - Southeast Region - Karen brings over 15 years of experience selling cutting edge technology solutions to Fortune 500 multi-national corporations. In her previous professional life prior to joining B-Stock Karen held several regional sales positions with global companies like Panasonic & Toshiba as well as small technology upstarts like Aether Systems.

Karen holds a Management Information Systems degree from Florida State University's College of Business and is currently based out of Central Florida's Space Coast area.

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