Leadership Team

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    Howard Rosenberg – CEO

    Howard founded B-Stock Solutions in 2008 after working at eBay for over 6 years. At eBay, he was most recently General Manager of eBay’s enterprise B2B business, known as the Private Marketplace group, which he launched in mid-2004. Howard has helped a variety of enterprise customers liquidate nearly $1 billion in excess inventory in bulk lot, online auctions. His experience includes launching dozens of marketplaces for a wide variety of customers and working with hundreds of companies selling through eBay’s B2B Reseller Marketplace. Howard spent 4 years on the Advisory Board of the Reverse Logistics Association and has been a frequent speaker on techniques to optimize liquidation recovery at the annual RLA conference.

    Prior to launching the Private Marketplace business, he was an early member of the team that built eBay Motors where he focused on business development. Prior to joining eBay, Howard was founder and CEO of a web-based, user generated, online video service offering its members access to a library of independent films streaming on-demand. He raised $3 million of venture funding and ran this company for 18 months before selling it to Hollywood Media (NASDAQ: “HOLL”). Prior to that, he was a venture capitalist with Rosewood Capital investing in branded product manufacturers, business services, retail, restaurants, and e-commerce companies. He was involved in the investment of approximately $70 million in consumer companies. Prior to joining Rosewood, Howard spent 2 years at the Blackstone Group in New York. He holds dual degrees with honors in Economics from The University of Pennsylvania and the Wharton School of Business and an MBA from the Harvard Business School.

  • Leadership Team

    Bill Cornell – VP Engineering

    Bill has more than 10 years of experience in designing and building best-of-class auction systems. In 1998, he was one of the original developers of the FairMarket auction platform, which networked together large computer manufacturers like Dell and CompUSA with portal sites from MSN, Excite, Lycos and others. FairMarket had over 10 million registered users globally by 2000.

    In 2003, Bill participated in the sale of FairMarket’s technology platform to eBay, and then led the development team’s effort in adapting the FairMarket platform into a B2B private marketplace. In 2005, the combined revenue from all customers exceeded $30 million for the first time ever.

    Bill joined PayPal in 2006 as a Director of Product Development, where he hired and led a new team that focuses on consumer products.

  • dave gershon

    Dave Gershon – Director of Professional Services

    Dave oversees all services B-Stock Solutions delivers to customers, including marketplace strategy, implementation, and on-going initiatives that drive results. Dave has over ten years of experience building and growing successful channel and marketing programs with large brands.

    Before joining B-Stock Solutions, Dave held several positions at eBay Inc, including managing the Private Marketplaces professional services team, creating and growing marketplaces for Wal-Mart, Sam’s Club, HP, Circuit City, The Government of Mexico, Stub Hub and many others. As part of the Strategic Partnerships and Disruptive Innovation teams at eBay, Dave also managed branding and marketing programs with eBay partners such as Intel, Toyota, Purina, Kellogg’s, Equifax, Washington Mutual and many others.

    Prior to joining eBay, Dave was an early employee of FairMarket, Inc., a hosted dynamic pricing service provider.